"Isaacson is creative, wickedly funny, and a talented writer and photographer. Her All Thrifty States documentary journey resulted in 22.5 million media impressions including the Chronicle of Philanthropy and Earth911 as well as nearly 15,000 Facebook impressions. The ad equivalency for the All Thrifty States PR campaign was $41,717, which demonstrated the investment of engaging a Goodwill brand ambassador and intensified third-party validation for Goodwill's mission of helping people find and keep good jobs through the sale of donated goods."
Lauren Lawson-Zilai
Director of Public Relations and National Spokesperson, Goodwill Industries International